Tito Brasolin

Toglimi una curiosità. Tuo zio è sempre morto? (Totò, 1937)

Know the source before the message

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Link: Persuasion: The Sleeper Effect — PsyBlog

There are all kinds of everyday situations where the sleeper effect occurs. Like when the travel supplement recommends a great resort, then we read at the bottom the trip's cost was covered by the resort. Or there's an article telling us about the health benefits of milk and then we read at the bottom that the author is the head of the Milk Marketing Board. Any time we receive a persuasive message before we find out who the source is, the sleeper effect can come into play.

 

Scritto da Tito Brasolin

12/08/10 at 22:17:07

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